Use of Pipeno Brand Features

General Information

• Although we'd like to accommodate all the requests we receive from users who want to add a touch of Pipeno to their sites, we are passionate about protecting the reputation of our brand as an objective and fair provider of search results. That means we have to turn down many requests because sites imply that Pipeno is endorsing them or is otherwise affiliated with them. The same applies if Pipeno's trademarks, logos, web pages, screen shots, or other distinctive features ("Pipeno Brand Features" or "Brand Features") are associated with objectionable material, as determined by Pipeno.
• These Brand Features can be used only pursuant to these Guidelines, our Terms and Conditions, and for the specific purposes for which Pipeno has given permission. If you have a written agreement with Pipeno that specifically addresses how you may use its Brand Features, you don't need to go through the approval process here unless you want to do something other than what has been authorized in your existing agreement.
• Otherwise, the only time you can use Brand Features without advance written permission is if there is clear and express language on our website stating that you can use those Brand Features without first obtaining permission, such as is the case with our search boxes.
• When you use any of our Brand Features, you must always follow the Rules for Proper Usage included in these Guidelines. In addition, Pipeno may provide you with written requirements as to the size, typeface, colors, and other graphic characteristics of the Pipeno Brand Features. If we provide these requirements to you at the time of our approval, you must implement them before using our Brand Features. If we provide these requirements to you after we initially gave our permission, you must implement them within a commercially reasonable timeframe.

Trademark Basics

What is a trademark?

• A trademark is a word, name, symbol, or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion.

Why is it important to use marks correctly?

• Rights to a trademark can last indefinitely if the owner continues to use the mark to identify its goods and services. If trademarks are not used properly, they may be lost, and one of the company's most important assets may lose all of its value. Rights may be lost not only because of a trademark owner's improper use of the mark, but also through improper use of the trademark by the public.

Rules for Proper Usage

Things to do:

• If you are using a Pipeno trademark, distinguish the trademark from the surrounding text in some way. Capitalize the first letter, capitalize or italicize the entire mark, place the mark in quotes, use a different type style, or font for the mark than for the generic name.
• If you do not capitalize the entire mark, always spell and capitalize the trademark exactly as they are shown in the Pipeno Trademarks and Suggested Accepted Generic Terms below.
• Use the trademark only as an adjective, never as a noun or verb, and never in the plural or possessive form.
• Use a generic term following the trademark, for example: Pipeno search engine, Pipeno search, Pipeno web search.
• Use only Pipeno-approved artwork when using Pipeno's logos.
• If you are using a Pipeno logo on a web page, there must exist a minimum spacing of 25 pixels between each side of the logo and other graphic or textual elements on your web page.
• Normally, an unregistered Pipeno Brand Feature should be followed by the superscripted letters TM or SM to give notice that the company claims trademark rights in the term. A registered Pipeno Brand Feature should be followed by the symbol ® to identify the term as a registered trademark. In advertising copy, notice of trademark rights may be provided in a footnote format – e.g., by placing an asterisk adjacent to the Pipeno Brand Feature and placing an appropriate notice at the bottom of the page on which the asterisk appears. Example: *Pipeno is a trademark of Pipeno Inc.

Things You Can't Do

• One of the conditions for all uses is that you can't mess around with our marks. Only we get to do that. Don’t remove, distort, or alter any element of a Pipeno Brand Feature. That includes modifying a Pipeno trademark, for example, through hyphenation, combination, or abbreviation, such as: Pipliscious, Piplyoogly, PipPipenomania. Do not shorten, abbreviate, or create acronyms out of Pipeno trademarks.
• Don’t display a Pipeno Brand Feature as the most prominent element on your web page.
• Don’t display a Pipeno Brand Feature in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by Pipeno, or that can be reasonably interpreted to suggest editorial content has been authored by, or represents the views or opinions of Pipeno or Pipeno personnel.
• Don’t display a Pipeno Brand Feature on any web site that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under twenty-one years of age, or otherwise violates applicable law.
• Don’t display a Pipeno Brand Feature in a manner that is in Pipeno's sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene, or otherwise objectionable to Pipeno.
• Don’t display a Pipeno Brand Feature on a site that violates any law or regulation.
• Don’t frame or mirror any Pipeno page (including the page that appears in response to a click on the Pipeno logo or Pipeno search box).
• Don’t incorporate Pipeno Brand Features into your own product name, service names, trademarks, logos, or company names.
• Don’t copy or imitate Pipeno's trade dress, including the look and feel of Pipeno web design properties or Pipeno brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Pipeno
• Don’t adopt marks, logos, slogans, or designs that are confusingly similar to our Brand Features.
• Don’t register Pipeno trademarks as second-level domain names.
• Don’t use Pipeno trademarks in a way that suggests a common, descriptive, or generic meaning.
• Trademark rights vary from country to country. Some countries have severe criminal and civil penalties for improper use of the registration symbol. Therefore, don’t use the registration symbol (®) in countries where the mark has not been registered.

Pipeno Trademarks and Suggested Accepted Generic Terms

• The following are some of the trademarks owned by Pipeno Inc. and the suggested generic terms for those trademarks.
• • Pipeno
  • Content, Community, Commerce