• Publisher console: A group of pages where a publisher can see how many editors there are, how many writers, how many articles are published and how much money everybody made.

• Advanced analytics: A chart where you can see how many visitors you had in one day, one week or one month; how may page views you had in a day, a week or a month; how much money you made from every visitor you had; and what articles were read most.

• Affiliate campaigns: If a user buys a product shown on your site in an ad, or within an article, from a business Pipeno has approved, you will receive a percentage of the sale (e.g., if 1,000 users buy $25 in groceries from a store that pays 10% in affiliate commissions, you would receive $2,500).

• Audience size: The total sum of people who are regular consumers of your site content, subscribers to your e-mail newsletters, commentators on your articles and forums, article/photos/video raters and virtual gift givers.

• Banned user: A user whom you don't want accessing your site anymore because he/she is a nuisance to the community (e.g., someone who insulted other people and was flagged by the community, so you want to prevent him/her from accessing the site).

• Built-in tools, or built-in best-practices (synonymous with integrated tools, or integrated best practices): Tools or best practices built into the Pipeno platform. They already exist, so you don't need to learn or install anything. You just use them intuitively (most of the time they require only a click from you).

• Marketplace: A section of your site where people and businesses can buy or sell things to each other, announce events and post jobs.

• Community center (similar to a forum): A place where you and people reading your site can discuss various topics and ask questions about your content on your site, about you or any other topic the community wants to discuss.

• Content: Everything you, your writers, your editors and your audience create, aggregate or bookmark: articles, photos, videos and comments.

• Custom URL/domain: Your site name will be www.yourdomain.com and not www.pipeno.yourdomain.com (the word “Pipeno” will not appear in your URL).

• E-book: A book that is not a physical object, but an e-file that can be read only from an electronic reading device like a computer or smart phone (e.g., iPhone) or e-reader (e.g., iPad, Kindle).

• Editor: A person who corrects and offers writing guidance to your site's writers and makes sure your site content does not go off-topic.

• End user: A person who can:
• • Explore the site (search, share, add to favorites (media, articles and authors), etc).
  • Recommend articles, vote comments, publish comments, etc.
  • View/delete system messages

• Facebook connect: You can log in to your site, or any site on the Pipeno network, using your Facebook credentials (user name and password).

• Global Pipeno login: A user can log in to your site or any site on the Pipeno network using just one account's credentials (user name and password).

• Revenue: Amount of money you earn.

• Help tooltips: Small windows with text that tell you all the options you have when set up an account and suggest the best option for you.

• Image resizer: A tool that automatically resizes images for proper fit in your article.

• Marketing programs: Ways to promote your site, brand and content.

• Media interaction: You can add photos and videos to your articles and to the photo/video page of your site.

• Metrics: Ways to measure various activities on your site (e.g., unique visitors, revenue, page views).

• Mobile content creation: Post articles, navigate and read your site from a mobile device.

• Module: A piece of the system available to you as features and functionality e.g. the Marketplace module.

• Monetization: Ways of earning money.

• Newsletters: Periodical (daily, weekly, monthly or quarterly) e-mails that you send to registered users to inform them about new content and events.

• Niche: People interested in a specific topic (e.g., people who only eat organic food are a niche, baseball fans are a niche).

• Pips: Currency that can be used on Pipeno network sites to buy virtual gifts, content, products and services. (Note: Only some products and services can be purchased using Pips; others require the local currency to be used.)

• Pipeno search: A tool that searches all sites in the Pipeno network.

• Pipeno network: All sites on the Web operating on the Pipeno platform.

• Pipeno viral widgets: A small computer program that makes it easy for you to share content you like on Pipeno with your friends on other sites.

• Plug-ins: A small computer program that provides a specific feature/function which allows an audience member to perform an action easily.

• Premium Marketplace ads: A way for people advertising in your classifieds section to pay money and get priority placement over free ads so that more people see their ads first.

• Premium content: High-quality, unique content that people in the niche value enough to pay for.

• Publisher: Person who owns a Pipeno site.

• Registered user: A person who has at least one profile (photo, gender, birthday, location) on your Pipeno site.

• Revenue sources (similar to monetization): Places on your site where people feel it is worthwhile to spend money.

• Roles: The people who come to your site can be visitors, registered users, writers, editors or a publisher within the Pipeno control panel, and will have varying degrees of control over the content and functionality of the site.

• RSS: A function visible through a yellow button (button picture here) that periodically aggregates changing Web content (like new articles or new videos) and delivers them to subscribers.

• SEO (search-engine optimization): Actions you take, or Pipeno automatically does, so that search engines like Google can easily find your site.

• Templates and themes: The way you want your site to look for its audience (e.g., to look and feel like an online newspaper or a magazine). Themes are the colors and backgrounds for templates.

• URLs shortener service: A service offered by Pipeno that can help you make the links to your articles, photos and videos short so you can easily fit them in 140-character status updates on Twitter and e-mail, for example.

• Viral audience-building tools: Ways for you to get more visitors to your site (e.g., sharing buttons, Newsletters, RSS feeds).

• Virtual gifts: Digital gifts that end users can send to their favorite writers or other members of the audience for publishing great articles, videos, photos and comments.

• Visitors: People who visit your Web site but don’t register, participate in conversations or initiate transactions in the community.

• Web storage: The space (megabytes, gigabytes) that Pipeno allocates to you for one site.

• Writer: A person who writes articles periodically.

• WYSIWYG editor (What You See Is What You Get): Web text editor in the control panel where articles are written, similar to what you see on popular word-processing programs such as Microsoft Word. A WYSIWIG editor makes it easy to publish Web pages.