FAQ: Making Money Using Pipeno

How can I make money using Pipeno?

  • You can start by building a niche community online around your content using the 100+ features made available to you via the Pipeno platform. As the community starts engaging in various kinds of commerce, you will start to make money.

How can I build a niche community?

  • You can build a niche community by posting text, images and videos that people in that niche will find relevant. In the beginning, the community may just be comprised of you and your friends. As more people in your niche find the site, they will spread the word. Your Pipeno site has built-in SEO and many viral marketing features that will help grow your niche community quickly.

How will people find my site?

  • Pipeno has many viral marketing features built into the site. In addition, your site is automatically search engine–optimized by Pipeno so that search engines can find your site easily when people in your niche are looking for related content.

Where can I get text, images and videos?

  • You should create as much original content as possible for your Pipeno site. Your niche audience will also appreciate your unique and original editorial perspective. Also, search engines assign a higher ranking to sites that publish original content frequently.

I just don't have the time, skills or motivation to write and publish only original content. Can I get some free content from elsewhere?

  • You can use Pipeno's collaboration features and invite audience members to become writers and editors on your site if they are already contributing quality content in your community discussions or article comments. You can also invite other great writers within your niche. Creative Commons content has a vast repository of text and images that can be used for commercial purposes. YouTube has videos for almost every niche imaginable. You can embed these very easily to provide your audience with a multimedia experience.

When will I start making money?

  • You could start to make money almost immediately using some monetization methods (e.g., virtual gifts, performance marketing programs), while others might take longer (e.g., printed book sales).

What are Pips?

  • Pips are a virtual currency used for transactions on the Pipeno network of sites.

Why do you use Pips, and not dollars or euros?

  • Pips are helpful in making your content affordable for people all over the world. For example, if you priced monthly subscriptions to premium articles on your site at $9, it would be very affordable for a large population in America, but a considerable population in India would not be able to afford the subscription because $9 is roughly 400 rupees. Whereas $9 buys two to three meals in the United States, in India it buys 10 to 20 meals. Therefore, to make your subscription affordable to large populations of Internet users in both countries, we use Pips to normalize the price. So your monthly subscription may cost 90 Pips, which would be $9 in the U.S. and 90 Rupees in India. We might set the exchange rate for Pips:Dollars at 10:1 in the U.S. but 1:1 in India so that you can make more money from a larger volume of transactions overall.

Which countries is Pipeno available in?

You say you have a dozen monetization methods. What are they and how do they work?

  • 1. Virtual gifts. If your audience likes an article on your site, they can buy virtual gifts from your catalog and send it to the writer. Audience members can also send gifts to each other if they like article comments or Community Center discussions. Virtual gifts cost anywhere between five and 5,000 Pips. You get 50% of the revenue generated.
  • Example: You or one of the writers on your site publishes a popular article that a lot of people around the world like. Instead of giving just a virtual thumbs up, say 200 people around the world send virtual gifts at an average price of 10 Pips each per month. Your total revenue from that article alone is 2,000 Pips. If you have five similar hit articles, your site would earn 10,000 Pips, which is $1,000 (assuming an exchange rate of 10:1 for Pips:dollars). We will send you 50% of this amount, i.e., $500.
  • 2. Performance marketing programs. While you focus on creating great content for your site and building a community around your content, the Pipeno commerce team will analyze your site audience and execute performance marketing campaigns, where you get a percentage of every sale that is generated on other sites from visitors you refer to those sites. You get 50% of the revenue generated.
  • Example: Your Pipeno site is popular among people who like chocolate. We will post an ad from a chocolate maker in the Marketplace section of your site and make a deal with them to get 10% of every sale that is generated by visitors referred to their Web site from your Pipeno site. If they sell $1,000 in chocolates per month because of visitors referred from your site, we will collect $100 from them and send you $50 per month.
  • 3. Monthly subscription to access premium articles. You will likely want to provide most of your articles for free to attract new audiences. However, you may want to charge for some articles because they are special and/or rich in subject-matter expertise. You get 80% of the revenue generated by these premium articles.
  • Example: You and your site staff publish 30 articles per month. Ten of these are premium articles. Monthly subscriptions cost 90 Pips per month to access these premium articles, and 100 people from around the world subscribe. Therefore, the site generates 9,000 Pips per month in revenue. That is $900 (assuming an exchange rate of 10:1 for Pips: dollars). We will send you 80%, i.e., $720.
  • 4. Pay per article. Some visitors to your site may not want to become monthly subscribers and may just want to pay for one article at a time. You get 80% of the revenue generated by these premium articles.
  • Example: You and your site staff publish 30 articles per month. Ten of these are premium articles costing 5 Pips to access each, and 1,000 people from around the world access these premium articles à la carte each month. The site generates 5,000 Pips per month in revenue. That is $500 (assuming an exchange rate of 10:1 for Pips:dollars). We will send you 80%, i.e., $400.
  • 5. Premium Marketplace ads. Ads in your Marketplace can be mostly free, but if someone wants priority placement of their ad, they can pay a premium. You get 50% of the revenue generated by these premium ad slots.
  • Example: Your site has become popular within its niche. Local, national and international merchants want to advertise their products and services in your Marketplace and some of them are happy to pay a premium to get priority placement in Marketplace galleries for specific categories. You charge 500 Pips for two weeks of priority placement. Ten merchants pay the fee every two weeks. Monthly revenue is 10,000 Pips. That is $1,000 (assuming an exchange rate of 10:1 for Pips:dollars). We will send you 50%, i.e., $500.
  • 6. Premium newsletters. You can offer to send your audience a premium weekly or monthly newsletter for a subscription fee. You get 80% of the revenue.
  • Example: You have valuable knowledge to share and the people in your niche respect your subject-matter expertise enough to pay for it. Subscriptions cost 90 Pips per month for these premium newsletters, and 100 people from around the world subscribe. Therefore, the site generates 9,000 Pips per month in revenue. That is $900 (assuming an exchange rate of 10:1 for Pips:dollars). We will send you 80%, i.e., $720.
  • 7. Premium Community Center discussions. Some community discussions are worth more than others, and people are willing to pay to participate in these. You get 80% of the revenue.
  • Example: You are a celebrity in your niche because of your subject-matter expertise and/or your popularity. The monthly fee for these premium discussions costs 90 Pips per month, and 100 people from around the world subscribe. Therefore, the site generates 9,000 Pips per month in revenue. That is $900 (assuming an exchange rate of 10:1 for Pips:dollars). We will send you 80%, i.e., $720.
  • 8. E-book downloads. Your audience can pay for and download e-books that you have written in PDF format. You get 80% of the revenue.
  • Example: You have become a celebrity in your niche because of your subject-matter expertise and/or your popularity. The monthly fee for these premium discussions costs 90 Pips per month, and 100 people from around the world subscribe. Therefore, the site generates 9,000 Pips per month in revenue. That is $900 (assuming an exchange rate of 10:1 for Pips:dollars). We will send you 80%, i.e., $720.
  • 9. Printed-book sales. If your audience prefers a printed book delivered to their doorstep instead of downloading an e-book, we will print and deliver it to them. You get 80% of the revenue after we deduct printing and shipping costs.
  • Example: Printed books sold on Pipeno network sites must have a minimum price = number of pages multiplied by 3 Pips per page. The revenue-sharing arrangement will be 80/20 after 3 Pips per page are deducted for the cost of printing, and the postage fee is also deducted. As an example, for a 100-page book priced at the minimum price of 3 Pips per page, the total will be 300 Pips. The buyer will pay an additional shipping fee of 40 Pips. So the total sale price will be 340 Pips, including shipping and handling. Off this amount, 190 Pips will go to Pipeno to cover the cost of printing and delivery. Then, from the remaining 150 Pips, we will send you 120 Pips. That is $12 (assuming an exchange rate of 10:1 for Pips:dollars) for one book, or $1,200 for 100 books.
  • 10. Paid events. You can announce events on your site and the audience can prepay while registering for the event. You get 80% of the revenue.
  • Example: You have become a celebrity in your niche because of your subject-matter expertise and/or your popularity. You announce a live or virtual event where people can attend a special presentation you are making and interact with you. Maybe you invite other experts in your niche to present and interact with the audience as well. You charge 100 Pips for a live event or 10 Pips for a virtual event, and 100 people decide to attend each. Total revenue would be 10,000 Pips for the live event and 1,000 Pips for the virtual event, for a total of 11,000 Pips. We will send you 80%, or 8,800 Pips. That is $880 (assuming an exchange rate of 10:1 for Pips:dollars).
  • 11. Market-research surveys. Some market-research companies may benefit from surveying your audience. You get 50% of the revenue.
  • Example: A market-research company wants to conduct a survey of people in your niche about a new product or service. They are willing to pay 10 cents per response, and 10,000 people respond during the survey period. The revenue generated is $1,000. You will get $500.
  • 12. Branded-content initiatives. Some brand marketers in your niche will want to write and publish value-added content in your site to earn good will for their brands. You get 50% of the revenue.
  • Example: Your site has a few thousand regular visitors. A brand marketer in your niche wants to publish an article about how to best use a particular category of products, without pushing their own. The article is not an in-your-face sales pitch but one that genuinely adds value to your audience's lives without being partial to the brand's products over competitors. The brand pays $1,000 for this privilege. You get $500.
  • 13. Advertising. Advertisers have two ad units to choose from — a 728 x 90 banner ad and a 300 x 250 rectangular ad unit. You get 50% of the revenue.
  • Example: Your site has a few thousand regular visitors. An advertiser wants to position their product in front of your niche audience. They pay $10 CPM (cost per mile; means cost per thousand impressions). If your visitors generate 10,000 impressions, the total revenue is $1,000. You get $500.

So, how much could I be making if I add up all of my revenue share shown above?

  • If you add up all the numbers above, you could be making $7,910 per month with a relatively small audience.

Sounds too good to be true. Can I really make that much money every month?

  • The numbers are all in front of you. Discount them as much as you like to suit your level of comfort and expectations. Our belief is that you can absolutely make that much money every month, provided you take a disciplined approach and commit time every day to publishing quality content, building a niche community, engaging your audience and using Pipeno features strategically.

Will you support me in this process?

  • Of course. We will host Webinars, send out newsletters with tips and tricks and so on.

How will you send us our share of revenue?

  • We will send you your share of revenue via PayPal.

How frequently will you pay us?

  • We will pay you on the first weekend of every month for all the revenue earned in the month prior.

Are all of these monetization methods available immediately?

  • Some are available immediately. Others are still in development. We figured we should release the publishing and community building features right away, and then roll out monetization features gradually once publishers have built an audience that they can monetize.

Why do you have so many monetization methods?

  • Our research indicates that niche publishers are finding it difficult to generate sufficient income from only one or two traditional monetization methods, such as advertising and/or subscription. That is why we have aggregated as many monetization methods as possible. We felt that if you could aggregate enough small numbers, you could end up with a big enough number.

Do I have to use all of these monetization methods?

  • You don't have to use any of them if you don't want to. Or you could only use some of them—whatever works best for you.

Can I turn off the monetization features or add my own?

  • Yes, you can do that, but only with the Custom Enterprise package.

Why can't we turn off monetization features in the niche publisher package?

  • We are dependent on our share of revenue from those features to continue developing and maintaining Pipeno for niche publishers globally.

Since you are making money from sharing revenue with us, why isn't your platform free?

  • The Internet is rife with static Web sites and deserted blogs that provide very little value to niche audiences. We want to partner with people who want to build a long-term online/mobile publishing business and have some skin in the game that encourages them to devote some time to keeping their sites updated with great new content, collaborating with other like-minded people and building a niche audience that they can monetize. We have invested a lot of time, money and passion into building Pipeno, so we figure it's only fair for our partners to contribute less than a dollar a day to demonstrate their commitment toward building a platform with features that would otherwise cost tens of thousands of dollars to build into a custom Web site for a niche publication.

If I am a new publisher, it sounds like I could be paying $29 per month for a few months but earning less than that.

  • Yes. That is true. But think of it this way. If you were to build your own Web site for your niche publication, it would cost you at least $60 per year to buy a domain name and pay a hosting provider. Then you would have to spend tens of thousands in design, development and maintenance to build a site with all the features that Pipeno provides. After that, you would have to spend tens of thousands more on marketing and monetization specialists to help generate income from your content. So $29 per month is a relatively low-cost, low-risk way to pursue your passion for niche publishing.

Why would people pay for content when there is so much free content all over the Internet?

  • People have shown time and again that they will pay for quality content, filtering ability and editorial choices. This is true especially in niches. Our research has shown that people in niches do a search on the Internet and end up being quite frustrated with the amount of junk they find. But when they do find a quality site with an active community, they bookmark the site or memorize the URL, and don't mind paying a small amount of money to subscribe or buy an e-book, pay a monthly forum subscription fee, or buy a product. They do this because they know that they will save time and get better results by going to their favorite niche site, rather than spending hours trolling the Web for free content.

Are my financial transactions secure?

  • Your financial transactions are protected by Paypal. PayPal works behind the scenes to help protect you and your audience. They protect sensitive financial details, conduct automatic fraud screening, and safeguard customer info with PCI-compliant standards for data protection. You can always contact them if you have any concerns regarding your financial transactions.

I have more questions. Where can I ask them?